ALITA FRIEDMAN RAISES THE BAR with Pixopop and other amazing brands!

Warren, NJ, June 11, 2014 - Alita Friedman raises the bar!  Licensing industry veteran and former Uglydoll® Chief Brand Officer, Alita Friedman, launches her premier consulting house, ALITA'S BRAND BAR, advising companies how to develop new revenue streams through innovative and exciting brand extension strategies.

After a dozen years growing Uglydoll® into a powerful consumer brand that skyrocketed into a worldwide iconic evergreen property, Alita is taking her boundless energy into the marketplace to help companies maximize their potential with creative and cutting edge solutions.


ALITA'S BRAND BAR is consulting and licensing across industries representing companies including: venerable publishing house, St. Martin's Press, fashion handbag leader, MZ Wallace®, iconic artist, Ali Sabet'sPixopop™, lifestyle leader, Chicken Soup for the Soul®, trailblazing raw chocolate superfood, Vita Organic, consumer packaging innovator Zipz™ Premium WineMobWives™ Reality TV stars and a newcomer to the toy industry, the multi-cultural brand GirlzNDollz™.


In addition to these companies, Alita is collaborating with Netherlands basedPS not just another agency, to reintroduce the esteemed Oilily® brand as the exclusive United States licensing agent.

"I am incredibly excited to be involved with such fantastic and diverse brands," says Friedman. "ALITA'S BRAND BAR is partnering with companies to innovate and create new value in this dynamic global marketplace."

Joining Alita in her new venture as Vice President of Sales and Marketing is long-time retail executive Nancy Kopilnick.  Nancy brings with her many years of both brick and mortar and e-commerce experience, as well as a proven track record in business development and overseas sourcing. 

Together, Alita and Nancy and their team offer their clients a full menu of services.  ALITA'S BRAND BAR is the results oriented option for businesses that are ready to grow their revenue with pivotal strategies.

ALITA'S BRAND BAR will be exhibiting with Global Pursuit the 2014 Licensing Expo Booth G-171.

Email: to schedule an appointment.

For more information, please visit

Media Contact

Nancy Kopilnick
VP Marketing